Origin (Geneproof) was founded in 2007 with a clear mission: to bring Israel’s wine lovers closer to the heart of the world’s most authentic, exciting, and expressive wines. From the beginning, we’ve been guided by a passion for terroir, tradition, and the thrill of discovery.

As wine explorers, we never take the easy road or follow trends. Our portfolio reflects a constant search for meaning in the glass, bringing together historic, benchmark producers and emerging voices from lesser-known regions. We look for wines that express place, personality, and precision, whether from noble varieties or nearly forgotten grapes.

We believe that wine should keep the palate curious. We seek out new tastes, textures, and stories that invite people to rethink what’s in their glass. From structured classics to edgy, saline whites or fresh reds from overlooked soils, our selections are always chosen for their clarity, character, and ability to surprise and inspire.

At Origin, we’re committed to broadening the horizons of the Israeli palate, introducing wines that challenge expectations and expand the map. And we always keep in mind what matters most: delivering real value, in every sense of the word, and at every price point.

As a team, we’re not only committed to discovering exceptional wines, but also to offering outstanding service to our clients and representing our partners around the world with care and respect. At the end of the day, we see ourselves as part of a chain, from grower to glass, and our role is to bring the story of each producer and wine to life in the most authentic way possible.

Over the years, we’ve grown not by chasing popularity, but by staying true to our own ethos: quality, integrity, and curiosity. Whether you’re a collector, a sommelier, or just starting your wine journey, we’re here to help you explore the world of wine with fresh eyes and a full glass.